Under the direction of an administrator or manager, directs the outreach and recruitment of prospective students; partners with departments across the college, including but not limited to Counseling and Advising, Financial Aid, Admissions and Records, and Academic Affairs Offices; coordinates the development of program objectives and guidelines in compliance with applicable federal and state guidelines and District policies and procedures.

Key Duties & Responsibilities

The following duties are typical for this classification. Incumbents may not perform all of the listed duties and/or may be required to perform additional or different duties from those set forth below to address business needs and changing business practices. Essential responsibilities are designated by *.

• Recruits and retains international and other non-resident students; recruits and retains California resident students. *
• Participates in the annual planning and development of the recruitment calendar of college activities and special events. *
• Communicates with prospective students through various modalities including but not limited to telephone, email, US Postal Services, videoconferencing, test messaging and in person at college recruitment and outreach fairs, special events, and high schools. *
• Coordinates and attends local fairs, special events, and activities throughout California; partners with internal staff and departments on campus to volunteer or assist during special events, as needed. *
• Tracks student inquiries and college responses; completes monthly, quarterly, and annual reports related to and required by the area of assignment. *
• Visits community high schools in the District to encourage ongoing relationships and provide continued and ongoing support to prospective students; serves as the liaison and information resource between the college, high schools, students, parents, administrators, staff, faculty, and the public/community. *
• Assists with planning and coordinating campus recruitment and retention events, including but not limited to 8th Grade Inspiration Day, Preview Day, Kinder College Day, Summer Bridge, and other special events supported by the Outreach and Retention Department. *
• Plans, coordinates, and schedules college tours for individual students and District community high schools. *
• Coordinates the outreach and recruitment activities of new students from inquiry to enrollment. *
• Creates, updates, maintains, and approves college recruitment and marketing collateral; assists other college departments in the distribution of their department and/or program materials at outreach and special events. *
• Partners with Weblinks to maintain appropriate webpages on the assigned website for outreach, retention, reviews, updates, and recommends webpage changes and information, as needed. *
• Oversees program inventory of equipment, supplies, and materials; makes appropriate purchases of promotional materials for special events. *
• Partners with Public Relations to post information to the District’s social media platforms; reviews and verifies information to ensure accuracy of information prior to posting. *
• Oversees, trains and supervises Student Ambassadors. *
• Supervises, evaluates and provides work direction to assigned classified staff, student workers, student assistants, and short-term, temporary staff. *
• Receives and responds to issues, conflicts, and discrepancies; makes appropriate changes and/or responds as appropriate. *
• Participates in the annual budget planning processes; plans, prepares, and administers assigned annual budgets related to the area of assignment; reviews and verifies budget expenditures; prepares recommendations and justifications related to budget requests; directs additional funding forecasts for staffing, equipment, materials, and supplies; implements mid-year budget adjustments, transfers, and augmentations; authorizes and monitors expenditures and purchases of equipment and supplies; monitors staffing budget as needed. *
• Participates in and attends a variety of district and/or college committees such as participatory governance committees, meetings, professional organizations, trainings, workshops, special events, and professional development opportunities, as appropriate; participates in the District’s accreditation process. *
• Performs related duties that support the overall objective of the position.

Minimum Qualifications

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in business administration, marketing, human resources, or related discipline; AND
• Two (2) years of experience in recruitment, marketing, account management, public relations, customer relations, or related environment;
  OR
• Any combination of education and experience which would provide the required qualifications for the position.

DESIRABLE QUALIFICATIONS:

• Experience in a recruitment setting and familiarity with basic recruitment, enrollment, and financial aid procedures.
• Experience in public relations or marketing.
• Experience with federal international student requirements (VISAs).
• Experience working with K-12 schools or other educational partners.
• Experience with California Community Colleges.

LICENSES AND OTHER REQUIREMENTS

• Possession of or an ability to obtain a valid driver license, if driving is required as an essential responsibility of the position.
• Some travel for various off-site meetings, trainings, conferences, workshops, and/or events in support of the overall objective of the position.

Other Details

Knowledge of:

• District and college policies, procedures, rules, and regulations related to the area of assignment.
• Community and volunteer resources and organizations.
• Human and public relations.
• Instructional, counseling, and advisor relationships.
• District organizations, operations, policies, and objectives.
• Management of college program(s).
• Principles and practices of administration, supervision, and performance evaluation.
• Shared governance model in an educational setting.
• Budget development, preparation, and management.
• Strategic planning.
• Principles and practices of administration, supervision, and training.
• General research techniques and data driven analytics.,
• Methods and techniques of conflict resolution and negotiation.
• California Education Code related to the area of assignment.
• Title 5.
• Organizational operations, policies, and objectives.
• General functions, policies, rules, and regulations of a community college.
• Applicable codes, regulations, policies, procedures, and laws.
• Family Educational Rights and Privacy Act (FERPA).
• Record-keeping, record and file retrieval, filing, file sharing, and filing systems methods and techniques.
• Effective communication skills, both verbally and in writing.
• Modern office practices, procedures, and equipment.
• Correct English usage, grammar, spelling, punctuation, and vocabulary.
• Interpersonal skills using tact, patience, and courtesy.
• Operation of computers, software programs and applications, and hardware peripherals.
• Mathematic calculations.
• Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint).

Ability to:

• Independently perform the essential responsibilities of the position.
• Coordinate course offerings and student support activities.
• Relate to ethnic minority and/or economically disadvantaged groups.
• Maintain confidentiality of privileged information.
• Plan orientation and training activities.
• Ensure compliance with district policies and procedures, federal and state guidelines.
• Facilitate and coordinate operations of program recruitment participants and employees.
• Analyze and evaluate program participation rates and practices.
• Supervise and evaluate the performance of assigned staff.
• Interpret, apply, and explain rules, regulations, policies, and procedures.
• Supervise, train, mentor, and evaluate the work of assigned staff.
• Analyze fiscal information to develop and maintain budgets.
• Plan, coordinate, organize, and prioritize workload to meet schedules and timelines.
• Resolve issues in an expeditious manner.
• Prepare reports by gathering and organizing data from a variety of sources.
• Analyze situations accurately an develop effective courses of action.
• Analyze fiscal information to develop and maintain budgets.
• Implement and facilitate organizational change.
• Prepare reports by gathering and organizing data from a variety of sources.
• Collaborate with others in determining educational and financial effectiveness, and operational efficiency of various programs, and services.
• Coordinate flow of communications and information as needed.
• Generate and prepare comprehensive reports related to the area of assignment.
• Compose effective correspondence.
• Answer telephones and greet the public courteously.
• Utilize a computer to input and/or extract data, maintain automated records, and generate computerized reports.
• Communicate effectively both verbally and in writing.
• Determine appropriate action within clearly defined guidelines.
• Demonstrate a sensitivity to and appreciation for the academic, ethnic, socioeconomic, disability, and gender diversity of students and staff attending or working on a community college campus.
• Establish and maintain cooperative and effective working relationships with others during the course of work.

PHYSICAL AND MENTAL DEMANDS
The physical and mental demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of this class.

Physical Demands
While performing the duties of this classification, employees are regularly required to sit or stand for extended periods of time; talk or hear in person and by telephone; use hands repetitively to finger, handle, feel, operate personal computers and other standard office equipment; and reach with hands and arms; bend at the waist, kneel, or crouch to file materials.

Specific vision abilities required by this job include close vision, ability to distinguish basic shades and colors, and the ability to adjust focus.

Employees are frequently required to walk and stand and occasionally lift up to 25 pounds.

Mental Demands
While performing the duties of this classification, incumbents are regularly required to use written and oral communication skills; read and interpret data information, and documents; use math and mathematical reasoning; analyze and solve problems; learn and apply new information and skills; perform highly detailed work under changing intensive deadlines on multiple concurrent tasks; and interact with District administration, management, staff, students, vendors, the public, elected officials, and others encountered in the course of work, some of whom may be dissatisfied or disruptive.

Work Environment
The work environment described herein are representative of those an employee encounters while performing the essential functions of this classification. Incumbents in this classification may encounter frequent interruptions by college personnel, students, and the public.

Employees work under typical office conditions with constant interruptions; noise levels may vary depending on activities of the office, division, or department.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The Americans with Disabilities Act (ADA) requires us to identify the essential (*) duties/functions of the position. We have indicated those duties with an (*) on the job description.